To ensure compliance and protect you from legal risks, the system automatically screens each phone number against the Do Not Call (DNC) list. If a number is registered, the lead is tagged with a clear DNC label, preventing accidental violations. Additionally, all captured leads have already opted in to receive marketing communications, allowing you to confidently reach out via email while remaining compliant with the CAN-SPAM Act.

You can cap the number of leads the system captures per day. You can set it to capture 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 15, 25, 50, or 100 leads per day.

You get the name, email address, cell phone number, home address, when they purchased their home, and how much equity they have in it.

You also get their secondary contact's name, email address, and cell phone numbers.

The system shows you what they were looking at on your website as well!

Use the data the system provides to “build a story”. The lead is a 58-year-old man, the homeowner is a 57-year-old woman with the same last name, which means it’s probably his wife. They own a single-family home in “X” city, they have been in that home for over 10 years, have $610,000 in home equity, and he was looking at a condo in the same city.

I would start the conversation with an email asking if he is looking to downsize and send him a list of condos similar to the one he is looking at!

As an agent, you’ll have access to personal details—never use them unethically. Contacting someone who visited your site but didn’t sign up can feel intrusive if done wrong, but with transparency, empathy, and a value-first approach, it becomes a win-win. A friendly check-in like, “I noticed you were looking at homes in [area] and thought you might like some insider tips or off-market listings,” positions you as a helpful resource, builds trust, and invites engagement without pressure.

You will not be charged for any leads that are already in your CRM, but the system will update the contact with all the information the Passive Lead System collects!