Tired of seeing a flood of visitors on your Google Analytics, but only a trickle of sign-ups? What if you could turn those silent visitors into new clients? Our new “Passive Lead System” captures the contact information, along with a ton of valuable data, of 15% to 25% of your anonymous website visitors!
Initial Setup - We integrate the Passive Lead System into your existing website or social media platform. The system will start capturing leads within minutes!
New Leads Captured - You will get the name, email, phone number, and physical address of 15% to 25% of any anonymous website visitors.
Valuable Data - You also get a ton of additional usable information, like the leads' home address, home equity, and what they were looking at on your site.
Reach Out - Identified visitors will be automatically added to your CRM, marketing, outreach, and follow-up campaigns.
Convert - Now it's time to turn these passive leads into active clients!
CPL - Cost Per Lead Captured
Only $4 per lead!
Average CPL (Cost Per Lead) for real estate leads on Google can range from $30 to over $75, with some sources reporting an average of around $66 and $75 for higher competition keyphrases. Buyer-specific campaigns might see a CPL of around $20, while seller leads (e.g., "what's my home worth") are typically more expensive, ranging from $30 to $50! - *Per Google Gemini
To ensure compliance and protect you from legal risks, the system automatically screens each phone number against the Do Not Call (DNC) list. If a number is registered, the lead is tagged with a clear DNC label, preventing accidental violations. Additionally, all captured leads have already opted in to receive marketing communications, allowing you to confidently reach out via email while remaining compliant with the CAN-SPAM Act.
Reaching out to someone who visited your real estate site but never signed up can easily cross the line into feeling intrusive if handled poorly. Nobody likes to feel like they’re being watched or “tracked down” without giving permission. However, if you approach the conversation with transparency, empathy, and value first—rather than a hard sales pitch—it can actually turn into a win-win. By framing your outreach as a friendly check-in (“I noticed you were looking at homes in [area], and I thought you might appreciate some insider tips or off-market listings”), you position yourself as a helpful resource, not a pushy salesperson. This builds trust, shows respect for their privacy, and opens the door for them to engage when they’re ready—benefiting both the visitor and you as their potential real estate guide.
Watch this video to see Joe Peterson, the CEO of iList, explain how the Passive Lead System works.
Fill out this survey to see how many leads per month you are already missing!